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Secrets for Selling Technology and SaaS

Thursday, June 16, 2022

1PM ET | 10AM PT | 6PM BST

Join our digital discussion with Craig Wortmann, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management and Founder and Academic Director of the Kellogg Sales Institute, as well as Scott Simony, Director of Sales at Google Cloud, as they uncover some secrets of sales in the technology and SaaS space.

Watch the Recording

During this panel they will cover:

  • The unique challenges sellers face in the technology and SaaS space
  • The biggest mistakes they often see tech sellers make
  • How tech sellers can help companies navigate digital transformation
  • What the most successful sellers are doing to sell technology
GUEST SPEAKER

Craig Wortmann, Clinical Professor of Marketing at the Northwestern University Kellogg School of Management and Founder and Academic Director of the Kellogg Sales Institute

Craig Wortmann Headshot

Craig has been a professor, salesperson, and entrepreneur for more than 25 years, including spending his formative years in sales for technology hardware and software at the IBM Corporation. Craig’s first entrepreneurial venture was in the software space and his second was a digital marketing agency.

GUEST SPEAKER

Scott Simony, Director of Sales at Google Cloud

Scott Simony Headshot

Scott is responsible for building cross-functional sales teams and forging new business partnerships with Fortune 1000 enterprises headquartered in the Midwest. Scott brings nearly 20 years of experience working at the intersection of business and technology.